What Does Fabletics Do That Other New Retailers Should Copy?

Fabletics is establishing itself as one of the most affordable trendy women’s athleisure brand on the market, and it’s attempting to do what most current e-commerce chains and traditional retailers are failing to do. Fabletics believes it has both the model and the services to compete with Amazon, the primary company retailers blame for drying up business. They may be on to something because they’ve used some of the same marketing strategies as Amazon like a catalog format with user reviews to go with it and a rewards system for members. What Fabletics has also done is opened brick and mortar locations which may seem like the last thing you should do to compete with Amazon, but instead of being rooted in brick and mortar stores, these have become additions to the Fabletics website and are where customer usually go after seeing products on the website instead of doing the opposite with other retailers.


Looking at what customers are doing and hearing their input for improvements they want to see is what Fabletics owner Kate Hudson does at the company. Hudson is most known for her role in movies like her biggest box office hit, the 2001 classic “Almost Famous.” She came to the fashion business world in 2013 when Techstyle Fashion Group CEOs Don Ressler and Adam Goldenberg invited her to partner with them in starting a women’s athletic apparel company. She may not have known much about running a business at the time, but since Goldenberg and Ressler knew she was passionate about everything she did yet didn’t take herself too seriously, they knew she’d be perfect for the task.


Hudson has put all the time she can afford into putting ideas in Fabletics’s design ideas and putting out Twitter and Facebook videos and campaigns listing her personal Fabletics choices. She also advised her technical team to make the Fabletics VIP program more user-friendly because while VIP membership does offer a lot of benefits, she understood that some users may not want automatic subscriptions on their profile. Big shopping data is also used to provide a more interactive experience and learn about what customers are looking for exactly. This shopping technique also rivals that of Amazon by finding customers’ preferences and speeding up their product searches, and it’s what Techstyle Fashion Group’s leaders say keeps their company close to Silicon Valley. Newcomers to Fabletics can start buying products by taking the lifestyle quiz and signing up at Fabletics.com.

Stay Organized With This Holiday Party Checklist

A holiday party is a time to enjoy the season with your loved ones, but the thought of planning the party can be overwhelming. The best way to reduce the stress of party planning is to stay organized.

You can stay organized with this holiday party checklist.

  1. Select The Venue

There are many venues that provide space for small or large gatherings. It is best to check with your local restaurants, hotels and meeting venues. You can also host the party in the comfort of your own home.

  1. Send Out Invitations

Your invitations are going to set the mood for your party, so do not be afraid to get creative with holiday stationery or graphics. The invitations should include everything from the address to the dress code. Send out the invitations three weeks in advance so your guests can save the date.

  1. Get The Decorations

You can create an elegant but festive atmosphere with tea light and votive candles. There are many stores that sell natural greens, colorful bulbs and decorative ribbons for homemade wreaths.

  1. Plan Your Menu

If you are not planning a sit-down dinner, be sure to provide a variety of snacks and appetizers for your guests. Your menu may include Cranberry Crostini, Crab Toast and Pecan Cheese Wafers, and you can provide several cheese, fruit and vegetable platters. When buying supplies, it never hurts to go with disposable dinnerware and utensils.

  1. Hire An Event Planner

Are you planning to host a large holiday party? Now is the best time to look into different event planning companies NYC. Twenty Three Layers is a great example of an experienced event planning company in the area. The company has experience with events ranging from corporate functions to holiday parties.

Twenty Three Layers was established by three women who have been planning successful events for years. The services include selecting an appropriate venue, building a delicious menu and creating attractive invitations for your event. Twenty Three Layers is one of the most popular personal and corporate event planners in NYC.

You can plan a successful holiday party by creating a checklist and looking into event planning companies NYC.